Solution
Intelligent sales & revenue
Two distinct selling motions — both built on the same durable, governed, omnichannel substrate. The nouns and cadences differ; the mechanics stay aligned.
High-velocity digital selling
E-commerce, subscriptions, travel, and telco selling happens at scale and speed. Discovery, objection handling, checkout, and post-purchase reassurance compress into hours or days — with heavy digital self-serve and selective human escalation. The platform runs the entire span without losing state between channels.
How D2C selling works on Thuriyam
The platform replaces static drip sequences with a continuous signal loop. Calendar time is first-class — promotions, pay-day dates, and follow-up windows are planned explicitly on the calendar, not guessed.
Signals in
Browse, cart, payment events
Abandoned cart, high-intent browse, paid media lead, or subscription lapse — each opens or enriches a case instantly. One ledger; every channel reads the same truth.
Strategies, not drips
Event-aware playbooks
"Call me Tuesday" becomes a dated commitment that drives cadence — not a CRM sticky note. Offers, urgency, and tone adapt to what the shopper actually did.
Omnichannel execution
One case, any channel
Whether the shopper returns on WhatsApp, web chat, email, or SMS — same case, same offer history, same context. No contradictory messaging.
Governed outcomes
Clear, accountable endings
Whether they buy, get a retention offer, come back later, or leave — you always see which rules applied and how quality was scored.
What D2C teams automate
Cart abandonment recovery
High-intent browse and add-to-cart events open a case. The agent sequences messages across SMS, email, and web push — with urgency and offer controlled by policy. It stops the moment the customer checks out, regardless of channel.
Subscription save & win-back
Cancellation intent or payment failure triggers a save sequence. The agent surfaces retention offers within approved discount bands, handles common objections, and — if the customer pauses rather than cancels — schedules a return-to-contact at the promised date.
Post-purchase reassurance
High-consideration purchases (electronics, furniture, insurance add-ons) need a confidence signal after checkout. The agent follows up proactively with delivery status, product guides, and easy return paths — reducing support load and improving NPS.
Multilingual at scale
One governance model — scorecards, compliance templates, spend controls — across languages. A campaign targeting German-speaking subscribers and English-speaking ones runs the same policy checks without duplicating infrastructure.
Terminal outcomes
Every D2C case closes into a business-meaningful state — traceable back to the policy version, compliance template, and scorecard that governed it.
Converted
Full purchase at listed price
Recovered with incentive
Offer used within policy
Saved for later
Dated commitment, agent returns
Win-back
Churned customer re-engaged
Opted out
Cleanly logged; no further outreach
Targeted agentic workloads — not a promise to automate everything
B2B deals grow complex as the product and org complexity grows. Agents are genuinely good at specific, repeatable tasks inside a larger human-led process — not at replacing AE judgment, executive relationships, or contract negotiation. The sections below name exactly what we automate and exactly what stays human.
Six workloads worth automating
These are repeatable, context-dependent tasks that consume AE and ops time but don't require the full judgment of a senior seller. Each one has a clear agent boundary and a clear human hand-off point.
Inbound lead qualification
What the agent does
- →Ask structured discovery questions via chat, email, or voice
- →Score against ICP criteria and route to the right AE
- →Capture objections and research signals in a shared case
- →Trigger a Calendly-style handoff with AE brief pre-filled
Hands off to human when
Final call on borderline ICP fits and high-sensitivity prospects
Renewal management
What the agent does
- →Track renewal dates from CRM and surface them at 90 / 60 / 30 days
- →Detect usage-drop or seat-reduction signals before they surface on a call
- →Proactively reach out across email and messaging with renewal context
- →Handle standard term Q&A, forward non-standard questions to deal desk
Hands off to human when
Multi-year custom terms, significant discounting, executive sign-off
Trial & POC follow-up
What the agent does
- →Send scheduled feature-adoption nudges during the trial window
- →Monitor product usage and flag under-engaged accounts
- →Auto-generate a concise usage summary for the AE before a check-in call
- →Collect structured feedback at trial end and route blockers to the right team
Hands off to human when
Technical architecture advice, custom integration scoping
Expansion & upsell signal detection
What the agent does
- →Watch usage thresholds (seats, API calls, storage) against plan limits
- →Trigger a targeted outreach sequence when expansion signals appear
- →Surface product-gap gaps identified in support or onboarding conversations
- →Hand off to AE with a prepared expansion brief and relevant case history
Hands off to human when
Pricing strategy, product roadmap commitments, executive positioning
Pipeline hygiene & next-step nudges
What the agent does
- →Detect stale deals — no activity in N days — and send targeted re-engagement
- →Prompt the champion for a next step before the deal slips a stage
- →Update CRM stage notes from conversation signals automatically
- →Flag deals needing AE attention rather than surfacing thousands of rows
Hands off to human when
Deal desk discounting, forecast calls, cross-sell decisions
Meeting coordination & pre-meeting briefs
What the agent does
- →Coordinate calendars and send reminders across email and messaging
- →Generate a pre-meeting brief from case history, CRM notes, and support logs
- →Send post-meeting follow-up with agreed next steps and owner tagging
- →Schedule re-engagement if the meeting is cancelled or ghosted
Hands off to human when
Strategic relationship calls, board-level presentations, partner reviews
What stays human — by design
Automation builds trust only when its limits are visible. These four categories are explicitly kept in human hands — the platform's role is to make the human faster and better-informed, not to replace them.
Non-standard pricing & deal desk
Custom discounts, bundle terms, and multi-year commitments require human judgment and approval chains — the agent surfaces summary context but never applies terms it isn't authorized to offer.
Legal & contract negotiation
MSAs, DPAs, and SLAs live in legal review. The platform can schedule waits and remind both sides of open items, but redlines belong to people.
Executive & board-level relationships
Senior-to-senior conversations are not automated. The platform helps prep the human — brief, history, open commitments — before the call.
Security & compliance reviews
Enterprise security questionnaires can be drafted by the agent with documented evidence, but sign-off belongs to your security team and the customer's reviewers.
Platform in conversation
8 scenarios, one platform
Cart recovery, win-back, multilingual, B2B qualification — all in conversation.
Aria · WhatsApp
Cart abandonment recovery, objection handled — Neha left a ₹7,499 running shoe in her cart. The agent reaches out 40 minutes later on WhatsApp, handles a price objection, qualifies her goal (half marathon), and closes the sale with a policy-approved discount.
Hover to pause · click any scenario above · auto-advances through all 8
Shared across D2C and B2B
The platform underneath both motions
D2C and B2B programs run with their own scorecards, budgets, and compliance templates — but share the same reliable long-running workflows, memory, and observability infrastructure.
Reliable long-running workflows
Follow-ups, renewal windows, legal review waits, and pay-day dates survive restarts. State belongs to the workflow layer — not a fragile chat session.
Compliance as software
Versioned templates evaluate claims, disclosures, and offers. Severity-graded flags attach to records — evidence for QA, audit, and coaching.
Spend governance: no invoice surprises
Multi-meter budgets and virtual keys tie token, voice, and tool spend to teams and agents. Campaign spikes don't become runaway bills.
Conversation quality (IQA) — governed improvement
Scorecards with weighted dimensions — clarity, accuracy, empathy, commercial appropriateness — run on every interaction. Human calibration closes the loop when brand or regulation shifts.
Shared platform story
Customer support lifecycle — same mechanics as revenue programs
Sales, collections, and support all run on reliable long-running workflows, case-centric memory, and governed evolution— not channel silos. The intelligent customer support lifecycle is intake → diagnose → act → wait for reality → prove, with conversation quality (IQA), compliance templates, structured supervisor review, and spend governance so scale stays trustworthy.
Legacy — queues without memory
- ×Cold starts — each touch ignores prior context
- ×Siloed channels — conflicting guidance across chat vs email
- ×SLA theater without system truth
Sentient — case & events
- ✓Real-time signals → one conversation + case model
- ✓Agent judgment within policy; deterministic tools
- ✓Guardrails, supervisor review, and audit-ready records
The support journey (animated)
Playbooks are strategies, not brittle scripts — a pending refund becomes a dated expectation until money movement confirms.
Inbound & signals
Chat, email, voice, webhooks — one case ledger
Authenticate & route
Policy-bound depth; platinum vs standard
Tools & channels
Deterministic actions; agents propose, guardrails enforce
Waits & follow-ups
Calendar truth — refunds, vendor TAT, regulatory clocks
Terminal states
Resolved, remedy, human review, duplicate — with evidence
Agent layer — judgment
Timing & reliability
Separating the "brain" from the "conductor" avoids fragile script trees and uncontrolled improvisation — the same architecture your D2C and B2B sales programs use.
Going deeper on support? The full Customer Service solution page expands measurement (FCR, repeat contact, SLA breach), specialist review, and spend governance — still on the same platform primitives.
Explore Customer ServiceWhite papers & sneak-peek demos
Separate PDFs for financial services and non-financial audiences — for revenue programs and for the intelligent customer support lifecycle. Add files under public/whitepapers/.
Sales & revenue lifecycle
Intelligent sales in regulated contexts
Suitability, claims, disclosures, and audit-friendly proof for banking, insurance, and wealth — same durable case and governance substrate.
Download PDFPlace file at public/whitepapers/intelligent-sales-financial-services.pdf
D2C & B2B revenue — retail, SaaS, travel, industry
Pipeline velocity, cart recovery, and expansion without the banking-specific compliance framing. Covers both consumer and enterprise motions.
Download PDFPlace file at public/whitepapers/intelligent-sales-non-financial.pdf
Intelligent customer support lifecycle
Companion narrative to sales and collections — omnichannel service, complaints & regulatory clocks, vulnerability-aware routing, and proof when auditors ask what happened.
Intelligent customer support lifecycle
Servicing, complaints, disputes, hardship, and identity-sensitive workflows — truth from systems of record, template versioning, and supervisory-ready evidence.
Download PDFPlace file at public/whitepapers/intelligent-customer-support-lifecycle-financial.pdf
Support across retail, travel, telco, SaaS, and more
Same case + conversation + reliable workflows + governance story — retail orders, travel disruptions, SaaS entitlements, and adjacent regulated verticals without core-banking framing.
Download PDFPlace file at public/whitepapers/intelligent-customer-support-lifecycle-general.pdf
Sneak-peek demo videos
Placeholder players — wire YouTube, Vimeo, or Mux embeds in production.
D2C — conversion & recovery walkthrough
Cart signals, offer sequencing, and omnichannel outcomes — with policy-bound cadence and program budget controls.
Request full demo reel →B2B — lead qualification & renewals
Qualification routing, renewal signals, and specialist handoffs inside a live CRM-connected pipeline.
Request full demo reel →Customer support — lifecycle & review
Ingress through terminal outcomes, SLA-aware waits, specialist handoffs, and conversation quality (IQA) on the record.
Request full demo reel →Fewer wrong messages. Clearer next steps. Provable execution.
Whether you're recovering a digital cart or nudging a renewal 60 days out — the same governed, durable platform. Different scale and cadence; the same commitment to auditability.